Sports Fields "Golf is harder than baseball. In golf, you have to play your foul balls."
"Golf is harder than baseball. In golf, you have to play your foul balls." (Anonymous)
The golf industry's staggering growth began more than a decade ago. More than 24 million Americans now play golf, generating over $5 billion in golf-related consumer spending. The number of players and golf-related consumer spending continue to grow at the astounding rate of 15% per year, presenting an unparalleled financial opportunity.
Golfers have become a powerful force because of the high volumes of golf-related consumer spending. Golfer demographics have changed as different ages, races and income groups have taken up the game. But one thing remains the same: all golfers, whether they have played for 20 years or are one of the millions who have recently taken up the sport, want to improve their game.
Equipment manufacturers, ball manufacturers, golf schools, instructional aid publishers, and many others claim to be able to help the player hit the ball farther, straighter, with more consistency. Outrageous advertising claims have reached a point where Ping, in one advertising campaign, pokes fun at the industry with their parody on "Plutonium Irons."
Common sense should tell a golfer the best way to improve their game is to practice, practice, practice. The short game represents approximately 40% of the average golfer's game, so it only makes sense to spend more time practicing that phase. But most golfers will tell you that it is nearly impossible to fit putting practice into their already hectic time schedules. This makes the convenience of a putting green "in your own backyard" a very marketable idea, particularly when it is an aesthetically-pleasing and maintenance-free green.
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